Need organic guest blog posts? read our advanced Guest Blogging FAQ to know more about guest blogging, benefits, contents and manual outreach services.
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What is Guest Blogging
Guest blog post is the one which is written by expert writer or blogger for a blog which is not related to him or he is not the owner of that blog, Its posted on third party blog. Google penguin update was crucial to start Guest Blog Posting which eliminated many low quality link building methods. After penguin update, the only way to build organic, real and content rich links was by doing guest blogging. Guest blog is beneficial for organic links, brand building or exposure as well as divert referral traffic to you.
Guest Blogging is always seen as invention of Post-Penguin World and its so effective after the Penguin update by Google.
Guest Blog process includes researching high quality related blogs and doing blog outreach one to one basis by contacting those blog owners through emails, social media or personally outlining what you can write for blog which will be useful for blog readers.
Essential Guest Blog Metrics
When its comes to high quality guest blog posting services, one thing you need to keep in mind is about essential quality metrics, and need to verify if the target blog as per your needs and related to your industry.
First parameter which you can check is Domain Authority (DA is most popular metrics of Open Site Explorer). If it has high DA, than its good blog, You also need to verify the Page Rank or PR, if the blog is indexed in Google or Not, In some cases It may have High DA, but Google may have de-indexed it. Social mentions or social sharing is another factor you need to consider, check if blog have enough social media popularity. Other things you can check how active is community on that blog or who is contributing, is blog being updated regular.
Other Metrics which can be useful are Alexa Ranking, Backlinks Profile, Separate IP, Blog Design or Layout. You also need to check if your post is related to the target blog and will be useful for the that blog readers.
Benefits of Guest Blogging
Guest Blogging is 100% white hat link building method also given go ahead by Matt Cutts, if done in correct way by proper outreach and producing and distributing high quality guest blog contents.
Guest Blog can provide you one way quality links from author BIO which is organic method of link building which helps to acquire natural editorial inbound links for your site as well as you can get additional links to you social media profile pages. You brand gets visibility for blog readers and it helps to build brand reputation. You can also get direct traffic from readers of that blog.
Guest Blogging helps to build Domain and Search Engine Authority as well as increase your Online Influence. It also strengths your social profile and to get your name out there.